ONE WIDOW

One Widow is a brand that taps into the niche world of playing cards.

If you weren’t aware, custom playing card decks have become a big deal for casual players, collectors and performers.

So, the brief was to create a one-of-a-kind deck of cards. And, promote it via Kickstarter, a crowd-sourcing company, to help secure early sales, and create additional marketing/advertising reach and exposure.

The idea to design 3D playing cards allowed me to put a fun retro twist on this project. And, packaged with the old-school 3D glasses, it blew past its fundraising goals, paying for itself before it hit the store shelves.

Role:
Creative Director & Designer

More Packaging & Merchandise