ONE WIDOW
One Widow is a brand that taps into the niche world of playing cards.
If you weren’t aware, custom playing card decks have become a big deal for casual players, collectors and performers.
So, the brief was to create a one-of-a-kind deck of cards. And, promote it via Kickstarter, a crowd-sourcing company, to help secure early sales, and create additional marketing/advertising reach and exposure.
The idea to design 3D playing cards allowed me to put a fun retro twist on this project. And, packaged with the old-school 3D glasses, it blew past its fundraising goals, paying for itself before it hit the store shelves.
Role:
Creative Director & Designer
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