FAULT LINE SURF SHOP

Fault Line Surf Shop is a personal project born from my love of surfing and the West Coast of Canada.

If you’re not familiar with the area, we’re blessed to have the Pacific Ocean as our playground. But, this comes with a hidden danger - we’re also next to a major fault line - hence the name.

So, when designing the logo, I took a typographic approach and used the exact shape of the fault line to cut through the letters of the company name.

Roles:
Creative Director & Designer

Photography - Matt Pettifer

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