BC CHILDREN'S HOSPITAL

‘Be a Superhero’ was a campaign that I designed for BC Children's Hospital (BCCH).

Tapping into the world of comic books made sense for the title of the campaign and its audience. This made for a really fun project. It gave me lots of fun, iconic references and styles to play with, helping shape its identity and marketing materials. I also got to write, art direct & produce two real comic books to help tell BCCH’s story.

This was the most successful hospital campaign in the province’s history. More than 80,000 individuals and organizations contributed over $150 million.

My roles:
Art Director & Designer

Illustrator - Leif Peng

More Print

  • Telus

    Working on the Telus brand was a lot of fun. Creating integrated campaigns with their existing library of animals was a challenge but very rewarding. View Telus

  • Vancouver International Film Festival

    Working with the Vancouver International Film Festival and its main sponsor Vancity was a rare opportunity. View Vancity + VIFF

  • Tourism Yukon

    Tourism Yukon wanted a fresh take on how they advertised their province. View Tourism Yukon

  • The Social Feed

    I designed a suite of playful logos and a series of promotional posters for The Social Feed. View The Social Feed