Working with Telus was an amazing challenge.

Paired with a copywriter, and both of your creative wits. Your starting place was a brief and an existing library of animals, all shot on white backgrounds.

I found the whole experience very interesting. It was amazing how many different ways you could reinvent, recreate and rejuvenate these longstanding brand assets.

There was a high turn-over of creative. And, I was constantly creating integrated campaigns consisting of print, digital and in-store marketing materials.