TOURISM YUKON

Tourism Yukon wanted a fresh take on how they advertised their province. And, they wanted to attract tourists who wanted an adventure.

Part of the project budget allowed us to visit the Yukon, where the client took us on a series of trips. This whole experience was life-changing. And, gave us the idea to share the stories we'd picked up along the way in a series of print ads and posters.

So, as my writing partner brought these tales to life, I wanted to design something that felt real and textured to match the stories and the land that we had just visited.

Roles:
Art Director & Designer

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