33 ATELIER

33 Atelier is a private barbershop located in Gastown, Vancouver.

The owner wanted me to create an identity that transcended your everyday ‘chop shop’ - a lifestyle brand that tapped into the social fabric of Vancouver.

In addition to designing the logo and overall look & feel, this opened up the opportunity to tell a series of stories on social media.

In collaboration with the owner, we workshop’d what the essence of each story should contain. The answer was simple - highlight the quality of service, the shop itself, and the types of clients who visit 33 Atelier. Being a customer myself, I got to star in the videos too.

My roles:
Creative Director & Designer

Videography - Felix Naud
Editing - Matt Pettifer

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