When Stanislaus State reached out to us to redesign its website, they were in the early stages of a rebrand. They had explored some loose ideas - just colours and textures - and asked us to run with what they had so far.

Having oversight of this project, the first stepping stone was to understand their vision. So, I facilitated a series of workshops where we collaborated with the client to get to the heart of their goals and the thinking behind this early visual exploration.

This was followed by guiding our design team as they started to create a series of concepts based on the insights we gleaned from our working sessions and the early mood boards.